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Effective Resume that Works in Canada

WHAT SHOULD MY RESUME IDEALLY LOOK LIKE, FOR A JOB IN CANADA?A question that I am asked very frequently by New Immigrants, when I meet them for an Interview. I do advise them on this issue; however the following components need to be addressed. This MUST be done before one starts applying for employment in Canada.Generally a resume MUST HAVE the following: CONTACT DETAILS: This includes the name of the applicant, address, phone numbers and email address. Please drop the PHOTOGRAPH, as it is definitely not required. Furthermore, there is no need at all to mention your Age, Marital Status and your Residency, Country of Origin and religion. There are laws governing these issues in Canada and hence they may not be the basis, on which any individual may be discriminated against in terms of employment.Clarity of an Objective at the beginning of a resume can certainly help in inducing the Reader to continue reading. Eg -Looking for an opportunity in the area of Financial Analysis and Planning, within an Organization that is value driven and customer oriented ORLooking for a Supervisory position in Sales, within the Consumer Packaged Goods Industry. Here is an executive summary of the individuals experience and skills. Eg – Controllership experience of over 10 years in ManufacturingDesignated Accounting and Finance professional Excellent leadership and interpersonal skills Managed large groups of staff ranging from 5 – 15 Have been exposed to Public Company Reporting for over 5 years Proficient in the usage of computers and various softwares WORK EXPERIENCE: A Chronological submission of employers worked with in your work life, beginning with the Most Current one. Important components to note here are – the name of the employer, tenure of employment with month/year, title of position and brief of the company worked in. Then you may describe the role you performed. Eg. -General Manager Jan 200 – Aug 2006 A Manufacturing Organization with Revenues – $100 million and 2000 employees Role Description ACHIEVEMENTS: Do not misinterpret this as a role addition or activity performed. This is a specific mention of an Accomplishment, where you have done more than required and gone that extra mile. Eg -Managed to bring down the month end closing days from 5 to 3 OR Successfully implemented a Costing system that resulted in an annual savings of $2 million across the companyListing of your degrees, certifications and so on. Please list the most current one first with details like – Degree obtained, year of certification, Institution that certified you and location. Eg -CA – ICAO – 2004 B.Com – University of Waterloo – 2000 SOFTWARE SKILLS: This is a comprehensive listing of the various softwares that you are proficient in like SAP, Lawson, Great Plains, Excel, Access, and ACCPAC.PROFESSIONAL MEMBERSHIPS/VOLUNTEER ACTIVITIES: This is not a must have for resumes, however cannot harm you in anyway. You may want to mention your involvement in a ROTARY CLUB for example, in addition to your association with CICA, ICAO, etc.Overall, a resume that has all or most of the above mentioned components stands a better chance of getting its owner an Interview than a resume that doesn’t.

3 Email Marketing Tips to Increase Your Sales

Email marketing is a great way to bring in new sales, promote your business, and stay in touch with previous customers. The great thing is that if you use this in the right way, you can end up increasing the sales that you make on a regular basis. Here are some of the most important email marketing tips that will help you start racking up more money in sales.

Tip #1 – Make Emails Personal

If you are looking for great email marketing tips to increase your sales, one important one to use is to make your emails personal when you send them out. People enjoy it when you use their name. Just as a small store draws customers because of the personalized service and store owners that know them by name, you can do this on the web by making sure that marketing emails are made personal too.

Just make sure you either use their name or you choose another way to open the email. No one will want an email that says “Unknown” instead of their actual name.

Tip #2 – Keep Subjects Honest

Another of the email marketing tips you should remember is to keep the subject lines of your emails honest. Ensure that the subject you choose is going to capture the interest of the reader, but it must be relevant to your email or you will begin to lose the trust of your readers.

Usually if the first few sentences don’t relate to the subject, most people will stop reading right away. Make sure that your subject line doesn’t look like spam either. Many people simply look at the subject to determine whether to simply mark the email as spam and go on.

Tip #3 – Test Your Campaigns

It’s definitely important that you test your campaigns if you plan on making more sales. This is one of the most important email marketing tips to keep in mind. Create your own test groups and look at the format of emails before sending them out.

Test the links in the email to make sure that you have formatted them properly so they work right. Do some testing when you send out mailings to see how effective your message was. The more you test, the more you will find out what really works best for converting people on your list into sales for your company.

It is possible to make more sales if you know how to properly use your mailing list. If you’re ready to start making more money from sales, make sure you use these three important email marketing tips. You’ll quickly start seeing a difference and you’ll be able to enjoy the money that the sales bring in.