Contemporary Security Management by John J Fay

The main word to notice in the title of “Contemporary Security Management” by John J. Fay is the word management. This is a college type textbook for those in security management. Please take this into consideration if you are thinking this is either a book on security, or a popular type management book. It does not fit those categories. Therefore, if that is what you are looking for, you will need to look elsewhere. However, if you are studying to be employed in security management, are enrolled in a class that is using this text, or happen to want a college style textbook on the topic for self-study because you are employed in such a position, this is a very detailed and good book on the topic.Many large organizations, and now even smaller ones, have a security department. This text teaches security professionals how to operate an efficient security department and how to collaborate smoothly with other groups inside and outside their own organization. The book provides a comprehensive introduction to security and IT security management principles, which overlap with other management principles. So this is a management text aimed at the Chief Security Officer or others in positions in the security industry that aim for management.Like many college textbooks, each chapter starts with a brief section on what you will learn, and ends with review questions and references. There are ample side bars, check lists, and graphs throughout. The book’s four hundred and fifty pages are divided into twenty-five chapters. These include: Historical Roots, Organizing, Managing People, Leadership and Management Skills, Strategy, Budget Management, Managing Change, Making Decisions, Managing Risks, Managing Guard Operations, Managing Physical Security, Managing Access Control, Managing Investigations, Pre-Employment Screening, Emergency Management, Business Continuity, Managing Information Security, Substance Abuse, Executive Protection, Workplace Violence, Employee Awareness Program, Vulnerability Assessment, Security Program Design, Critical Infrastructures and Key Resources, and The Terrorist Threat. The book also contains an Index at the end.If you are not a professional actively working in such a position, needing guidance, or if you are not in a class where this book is required, you may find the reading a bit tedious, like many management text books. (I read quite a few getting my undergraduate degree in Business Administration with a management emphasis.) And a lot of the management principles, such as hiring people and dealing with budgets are universal, not just to security management, so don’t get this book thinking it is all about security.Bottom line, if you are in the security management field, or want to enter that field, this is a comprehensive textbook on the topic. There is a lot of useful information in this single volume, and it will be very valuable for those working in such management positions.

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3 Email Marketing Tips to Increase Your Sales

Email marketing is a great way to bring in new sales, promote your business, and stay in touch with previous customers. The great thing is that if you use this in the right way, you can end up increasing the sales that you make on a regular basis. Here are some of the most important email marketing tips that will help you start racking up more money in sales.

Tip #1 – Make Emails Personal

If you are looking for great email marketing tips to increase your sales, one important one to use is to make your emails personal when you send them out. People enjoy it when you use their name. Just as a small store draws customers because of the personalized service and store owners that know them by name, you can do this on the web by making sure that marketing emails are made personal too.

Just make sure you either use their name or you choose another way to open the email. No one will want an email that says “Unknown” instead of their actual name.

Tip #2 – Keep Subjects Honest

Another of the email marketing tips you should remember is to keep the subject lines of your emails honest. Ensure that the subject you choose is going to capture the interest of the reader, but it must be relevant to your email or you will begin to lose the trust of your readers.

Usually if the first few sentences don’t relate to the subject, most people will stop reading right away. Make sure that your subject line doesn’t look like spam either. Many people simply look at the subject to determine whether to simply mark the email as spam and go on.

Tip #3 – Test Your Campaigns

It’s definitely important that you test your campaigns if you plan on making more sales. This is one of the most important email marketing tips to keep in mind. Create your own test groups and look at the format of emails before sending them out.

Test the links in the email to make sure that you have formatted them properly so they work right. Do some testing when you send out mailings to see how effective your message was. The more you test, the more you will find out what really works best for converting people on your list into sales for your company.

It is possible to make more sales if you know how to properly use your mailing list. If you’re ready to start making more money from sales, make sure you use these three important email marketing tips. You’ll quickly start seeing a difference and you’ll be able to enjoy the money that the sales bring in.