Education With Personal Objectives

Most parents do not start their children’s primary education with goals in mind, with personal objectives. But, when general public education began to develop, there were objectives underlying its foundation. Many would suggest that Horace Mann was the founder of the modern public American education system. This statement by no means implies that he was the founder of all educational programs that existed during his primacy, and surely he did not contribute to institutions that preceded him. His focus was upon educating the greater public. Additionally, his strategies served the rapidly developing American Industrial Revolution. The Mann philosophies were implemented to a large degree for the purpose of assuring that our young citizens of European descent were sufficiently educated to both engage in necessary menial tasks, care for the equipment, and to manage the new manufacturing infrastructure developing across our young America.

The Mann-concept based educational system was sufficient to buoy our economy for the primary benefit of the Anglo population and provided a significant edge to this group in conjunction with Jim Crow laws that legislated separate and scarcely ever equal systems for people of all other colors. Additionally, because World Wars I, II, and subsequent major wars in Asia also decimated competitive industrial and knowledge assets, as well as trained labor forces in Europe and Asia through the mid-1970′s, America thrived. However, since then, America has suffered losses in superiority in manufacturing processes, technology, education delivery. Additionally, we never elected to develop a rich common culture by which to bond citizens. As such, the United States economic machine has surrendered much of its superiority to others internationally.

With nationalism scarcely an hors-d’oeuvre on their menu, in favor of profit, a host of large American companies have elected to take their manufacturing facilities to foreign countries for the benefit of lower employee wage costs, easier access to production materials, less critical environmental regulations, and lower tax burdens. Not only does this take money out of our country, but many thousands of jobs are lost to international populations annually. Sometimes companies simply contract for services to be performed abroad that could employ and feed thousands of Americans very handsomely. And, to add insult to injury, many American corporations that cannot transfer their work or facilities abroad lobby for and take advantage of legislation that allows foreign nationals to acquire jobs within the continental U.S. (e.g., H1B, and J1 visas). Don’t be fooled by employer outcries suggesting that the jobs cannot be otherwise filled with available citizens. The employers often pay foreign employee counterparts the legal minimum rate, even asking Americans to train them before the Americans are released from their positions.

What this means regarding education is that there is a growing disconnect between employers, and the U.S. educational system (from primary through advanced degrees), with a lesser assurance of the value of any diploma, certificate or degree in the marketplace. A self-serving, liberal arts education narcissist might suggest “We do not educate students to perform tasks. We leave that type of training to trade schools”. Colleges and universities, with their increasing ranges of majors and rising costs, are graduating only fifty percent of those who they admit, and most schools no longer align their curricular objectives with specific needs of the business sector. They no longer promote delivery of market-valuable degrees, rather sell the “opportunity” for students to develop themselves in robust, information based, experience rich environments. So, increasing numbers of students, if graduating from college at all, manage to do so with tens to hundreds of thousands of dollars of school loan debt, diverse experiences, but no job prospects or offers only in the customer service and sales sectors. The jobs attained are often of no relation to that which they studied.

Remember when Aunt Mary would pinch you on your little cheek and ask, “What do want to be when you grow up?” Everyone laughed as you answered in a manner that reflected your very limited exposure to the fact that people “did anything that matters” other than spending time with you. As seemingly unimportant as those scenarios may have appeared, we should be earnestly asking those questions of our children regularly, from an early age. We should provide them with as broad a range of productive options as we can identify in our research. We should enhance their 3R’s (reading, writing and arithmetic) skills as far as we are able (with assistance) as foundations as they also learn to code, play instruments, to compare, contrast, interpret, problem solve, learn to design and handle tools and machines, interact effectively with others, and demand more of the world around them as they grow. We should show them there are demonstrable numbers of cultures and species that share the planet, with diverse world surfaces, deep waters, vast skies, and uncharted space to consider. There are colors, sounds, aromas, textures, flavors, thoughts, and planes of existence beyond our senses. We should emphasize that we vigorously apply ourselves and learn today, tomorrow and the next day so that one day they will be able to select preferred options, not the detritus roles left by others, secondary systems and markets, leftovers for the inadequately prepared. With such perspectives and targets as these, our children will seek a higher level of achievement and experience education with personal objectives.

Effective Resume that Works in Canada

WHAT SHOULD MY RESUME IDEALLY LOOK LIKE, FOR A JOB IN CANADA?A question that I am asked very frequently by New Immigrants, when I meet them for an Interview. I do advise them on this issue; however the following components need to be addressed. This MUST be done before one starts applying for employment in Canada.Generally a resume MUST HAVE the following: CONTACT DETAILS: This includes the name of the applicant, address, phone numbers and email address. Please drop the PHOTOGRAPH, as it is definitely not required. Furthermore, there is no need at all to mention your Age, Marital Status and your Residency, Country of Origin and religion. There are laws governing these issues in Canada and hence they may not be the basis, on which any individual may be discriminated against in terms of employment.Clarity of an Objective at the beginning of a resume can certainly help in inducing the Reader to continue reading. Eg -Looking for an opportunity in the area of Financial Analysis and Planning, within an Organization that is value driven and customer oriented ORLooking for a Supervisory position in Sales, within the Consumer Packaged Goods Industry. Here is an executive summary of the individuals experience and skills. Eg – Controllership experience of over 10 years in ManufacturingDesignated Accounting and Finance professional Excellent leadership and interpersonal skills Managed large groups of staff ranging from 5 – 15 Have been exposed to Public Company Reporting for over 5 years Proficient in the usage of computers and various softwares WORK EXPERIENCE: A Chronological submission of employers worked with in your work life, beginning with the Most Current one. Important components to note here are – the name of the employer, tenure of employment with month/year, title of position and brief of the company worked in. Then you may describe the role you performed. Eg. -General Manager Jan 200 – Aug 2006 A Manufacturing Organization with Revenues – $100 million and 2000 employees Role Description ACHIEVEMENTS: Do not misinterpret this as a role addition or activity performed. This is a specific mention of an Accomplishment, where you have done more than required and gone that extra mile. Eg -Managed to bring down the month end closing days from 5 to 3 OR Successfully implemented a Costing system that resulted in an annual savings of $2 million across the companyListing of your degrees, certifications and so on. Please list the most current one first with details like – Degree obtained, year of certification, Institution that certified you and location. Eg -CA – ICAO – 2004 B.Com – University of Waterloo – 2000 SOFTWARE SKILLS: This is a comprehensive listing of the various softwares that you are proficient in like SAP, Lawson, Great Plains, Excel, Access, and ACCPAC.PROFESSIONAL MEMBERSHIPS/VOLUNTEER ACTIVITIES: This is not a must have for resumes, however cannot harm you in anyway. You may want to mention your involvement in a ROTARY CLUB for example, in addition to your association with CICA, ICAO, etc.Overall, a resume that has all or most of the above mentioned components stands a better chance of getting its owner an Interview than a resume that doesn’t.

How to Optimise Your Videos for Search Engines

If you aren’t optimizing your videos to match what people are searching, your videos are likely to get lost and not reach their intended audience. Without reaching their intended audience, they serve no purpose.

So how do you ensure your videos get results?

With video search engine optimization, commonly referred to as video SEO.

To simplify what you need to do, think about your target audience. Consider their language, wants, and needs.

Use the following 12 valuable tips to get your video to reach the first page of Google and YouTube, but most importantly build visibility to a large niche audience that is interested in what you have to offer.

1. Content Quality
Ensure your videos are relevant, informative, and rich with content.
Videos demonstrating step-by-step processes or videos expressing opinions about topics can be quite useful. Videos should be fun, memorable, short, and leave the viewer wanting more. If using a video production company, choose one that understands the importance of these concepts and check out their existing video portfolio for videos that match these qualities.

2. Catchy Title
Capture the potential viewer’s attention with a catchy title that contains related key phrases that are relevant to your brand or service. Do some keyword research and find the words that your audience will most likely be searching, but keep the title interesting, not just filled with keywords.

3. Keyword Tags
Optimize your video with important key phrases or keywords. Refer back to your keyword research and think in terms of what your targeted audience might be searching for when looking to find your brand or service. Tag your video with these terms and consider naming the file of the video with these terms in mind.

4. Keyword Description
Optimize your video’s description with relevant keywords and include a keyword-rich description of your video to allow search engines to index it and rank it higher, and for users to better understand your video before viewing.

5. Link back to your website
Use video as a portal to other content on your website. Upload your videos to portals like YouTube and Vimeo, and consider providing links back to related content and other relevant videos on your site.

6. Provide Transcripts
Provide transcripts of your videos. If you want your video to rank well, you need to give the search engines something to index and rank. Surround your videos with on-page copy that can be indexed by search engines.

7. Short Length
Keep your video at 2 minutes or less. The average amount of time a user spends on a YouTube video is around 1 minute 30 seconds. If you have video content that is of longer than 5 minutes, consider breaking it up into smaller pieces and tagging each accordingly, to be more appealing to the viewer. Not only does this make for better viewing pleasure, multiple videos are also better for optimization efforts.
As YouTube is now paying close attention to viewership and engagement it is critical that viewers watch your video for as long as possible.

8. Video Sitemaps
Use Google Webmaster Tools for creating a video sitemap to make sure that the search engines can find your video content and index it accordingly. Use important keywords in the anchor text that links to your videos featured on your sitemap.

9. Branding
As video is a great way to generate brand awareness with prospects, take advantage of this opportunity to incorporate your brand and logos into your videos.

10. Embedding Options
Allow other users access to the coding that will allow them to embed your video on their website or blog. This can help gain valuable back links and shares that will boost your rankings in search engines.

11. Syndication
Submit your video to RSS feeds and syndicate your videos to drive exposure across various online platforms and to optimize your videos even more.

12. Share!
Get on your social networks, check your email contacts, write on your blog, and get the hype going. Share your video with everyone, because if you have content worth sharing, it will continue to be shared with an expanding audience, and in turn develop more exposure for your brand or service.

In summary, video optimization can be a great way for you to expose your brand to users who may otherwise not have been familiar with your brand, product, or services. It is a great way to engage, entertain, and promote!