The main word to notice in the title of “Contemporary Security Management” by John J. Fay is the word management. This is a college type textbook for those in security management. Please take this into consideration if you are thinking this is either a book on security, or a popular type management book. It does not fit those categories. Therefore, if that is what you are looking for, you will need to look elsewhere. However, if you are studying to be employed in security management, are enrolled in a class that is using this text, or happen to want a college style textbook on the topic for self-study because you are employed in such a position, this is a very detailed and good book on the topic.Many large organizations, and now even smaller ones, have a security department. This text teaches security professionals how to operate an efficient security department and how to collaborate smoothly with other groups inside and outside their own organization. The book provides a comprehensive introduction to security and IT security management principles, which overlap with other management principles. So this is a management text aimed at the Chief Security Officer or others in positions in the security industry that aim for management.Like many college textbooks, each chapter starts with a brief section on what you will learn, and ends with review questions and references. There are ample side bars, check lists, and graphs throughout. The book’s four hundred and fifty pages are divided into twenty-five chapters. These include: Historical Roots, Organizing, Managing People, Leadership and Management Skills, Strategy, Budget Management, Managing Change, Making Decisions, Managing Risks, Managing Guard Operations, Managing Physical Security, Managing Access Control, Managing Investigations, Pre-Employment Screening, Emergency Management, Business Continuity, Managing Information Security, Substance Abuse, Executive Protection, Workplace Violence, Employee Awareness Program, Vulnerability Assessment, Security Program Design, Critical Infrastructures and Key Resources, and The Terrorist Threat. The book also contains an Index at the end.If you are not a professional actively working in such a position, needing guidance, or if you are not in a class where this book is required, you may find the reading a bit tedious, like many management text books. (I read quite a few getting my undergraduate degree in Business Administration with a management emphasis.) And a lot of the management principles, such as hiring people and dealing with budgets are universal, not just to security management, so don’t get this book thinking it is all about security.Bottom line, if you are in the security management field, or want to enter that field, this is a comprehensive textbook on the topic. There is a lot of useful information in this single volume, and it will be very valuable for those working in such management positions.
How to Optimise Your Videos for Search Engines
If you aren’t optimizing your videos to match what people are searching, your videos are likely to get lost and not reach their intended audience. Without reaching their intended audience, they serve no purpose.
So how do you ensure your videos get results?
With video search engine optimization, commonly referred to as video SEO.
To simplify what you need to do, think about your target audience. Consider their language, wants, and needs.
Use the following 12 valuable tips to get your video to reach the first page of Google and YouTube, but most importantly build visibility to a large niche audience that is interested in what you have to offer.
1. Content Quality
Ensure your videos are relevant, informative, and rich with content.
Videos demonstrating step-by-step processes or videos expressing opinions about topics can be quite useful. Videos should be fun, memorable, short, and leave the viewer wanting more. If using a video production company, choose one that understands the importance of these concepts and check out their existing video portfolio for videos that match these qualities.
2. Catchy Title
Capture the potential viewer’s attention with a catchy title that contains related key phrases that are relevant to your brand or service. Do some keyword research and find the words that your audience will most likely be searching, but keep the title interesting, not just filled with keywords.
3. Keyword Tags
Optimize your video with important key phrases or keywords. Refer back to your keyword research and think in terms of what your targeted audience might be searching for when looking to find your brand or service. Tag your video with these terms and consider naming the file of the video with these terms in mind.
4. Keyword Description
Optimize your video’s description with relevant keywords and include a keyword-rich description of your video to allow search engines to index it and rank it higher, and for users to better understand your video before viewing.
5. Link back to your website
Use video as a portal to other content on your website. Upload your videos to portals like YouTube and Vimeo, and consider providing links back to related content and other relevant videos on your site.
6. Provide Transcripts
Provide transcripts of your videos. If you want your video to rank well, you need to give the search engines something to index and rank. Surround your videos with on-page copy that can be indexed by search engines.
7. Short Length
Keep your video at 2 minutes or less. The average amount of time a user spends on a YouTube video is around 1 minute 30 seconds. If you have video content that is of longer than 5 minutes, consider breaking it up into smaller pieces and tagging each accordingly, to be more appealing to the viewer. Not only does this make for better viewing pleasure, multiple videos are also better for optimization efforts.
As YouTube is now paying close attention to viewership and engagement it is critical that viewers watch your video for as long as possible.
8. Video Sitemaps
Use Google Webmaster Tools for creating a video sitemap to make sure that the search engines can find your video content and index it accordingly. Use important keywords in the anchor text that links to your videos featured on your sitemap.
9. Branding
As video is a great way to generate brand awareness with prospects, take advantage of this opportunity to incorporate your brand and logos into your videos.
10. Embedding Options
Allow other users access to the coding that will allow them to embed your video on their website or blog. This can help gain valuable back links and shares that will boost your rankings in search engines.
11. Syndication
Submit your video to RSS feeds and syndicate your videos to drive exposure across various online platforms and to optimize your videos even more.
12. Share!
Get on your social networks, check your email contacts, write on your blog, and get the hype going. Share your video with everyone, because if you have content worth sharing, it will continue to be shared with an expanding audience, and in turn develop more exposure for your brand or service.
In summary, video optimization can be a great way for you to expose your brand to users who may otherwise not have been familiar with your brand, product, or services. It is a great way to engage, entertain, and promote!
The Wonderful World of Online Shopping
Online shopping is a very easy way to purchase products or different types of services via the internet. There are online catalogs and online shopping malls that allow you to sit in the comfort of your own home and shop for any goods that you need.
Benefits Of Shopping Online
1. You can browse several categories and find different items without having to leave the house
2. You can compare prices at many different online shopping malls
3. You can order as many items as you want to and not worry about carrying them to the car because they are shipped to you
4. The internet is available and open twenty four hours a day so you can shop whenever and for however long you please
5. There is no worry of standing in long lines and being in large crowds
Most online shops that are based in your country will have low shipping fees, but these fees will always apply. There may also be options for the type of shipping that can get your items to you within a day, up to two weeks.
The majority of online shopping sites follow the same pattern and guidelines. They are simple and easy steps, and help create a pleasant online shopping experience.
1. Select the category that you want to browse
2. Either choose a specific item within that category or select to view all
3. Once you find the product you want, you can add the item to your shopping cart
4. At the end you will be able to check out and continue shopping
Once all of your chosen items are in the shopping cart, there will be a total at the bottom with the amount of the sales tax. You will be allowed to remove things from your shopping cart as well as add more. Payment is usually done by debit or credit card with your information secured.
It is always a great idea to check for coupons that may be available at the online shopping malls. Make sure you check for the different prices of shipping and compare them with other places.
Online shopping is most popular around the holidays. If you do not want to be one in a crowd of people waiting in long lines, this is the most brilliant form of shopping. You can almost guarantee that prices online will be cheaper than the prices in the actual stores.
A lot of time, products are more commonly available online and not in the store. If this is the case, the online shopping mall will let you know that your certain product is only available for purchase online. Also, this shopping option allows you to save gas and time as well as the whole physical aspect of shopping!
Online shopping is fun for all ages, especially families with infants or small children, or families with elderly that cannot move around. You can shop at your convenience from within the comfort of your own home.
Royalty Universe is your convenient online shopping site that offers all information and assistance needed in the shopping process. Customers are able to give a feedback and email questions to the customer service.