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3 Email Marketing Tips to Increase Your Sales

Email marketing is a great way to bring in new sales, promote your business, and stay in touch with previous customers. The great thing is that if you use this in the right way, you can end up increasing the sales that you make on a regular basis. Here are some of the most important email marketing tips that will help you start racking up more money in sales.

Tip #1 – Make Emails Personal

If you are looking for great email marketing tips to increase your sales, one important one to use is to make your emails personal when you send them out. People enjoy it when you use their name. Just as a small store draws customers because of the personalized service and store owners that know them by name, you can do this on the web by making sure that marketing emails are made personal too.

Just make sure you either use their name or you choose another way to open the email. No one will want an email that says “Unknown” instead of their actual name.

Tip #2 – Keep Subjects Honest

Another of the email marketing tips you should remember is to keep the subject lines of your emails honest. Ensure that the subject you choose is going to capture the interest of the reader, but it must be relevant to your email or you will begin to lose the trust of your readers.

Usually if the first few sentences don’t relate to the subject, most people will stop reading right away. Make sure that your subject line doesn’t look like spam either. Many people simply look at the subject to determine whether to simply mark the email as spam and go on.

Tip #3 – Test Your Campaigns

It’s definitely important that you test your campaigns if you plan on making more sales. This is one of the most important email marketing tips to keep in mind. Create your own test groups and look at the format of emails before sending them out.

Test the links in the email to make sure that you have formatted them properly so they work right. Do some testing when you send out mailings to see how effective your message was. The more you test, the more you will find out what really works best for converting people on your list into sales for your company.

It is possible to make more sales if you know how to properly use your mailing list. If you’re ready to start making more money from sales, make sure you use these three important email marketing tips. You’ll quickly start seeing a difference and you’ll be able to enjoy the money that the sales bring in.

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Universal Life Insurances Can Be Popular – But Is It For You?

Of all the different types of policies, the universal life insurance seems to be the most favorite among today’s policyholders. It is a much later innovation, conceived to meet a modern need. However, it does not mean that the earlier policies have all become redundant. No, even term life, the original life insurance policy, has quite a big following even today and so have the whole life policies. Nonetheless, people seem to prefer universal life because it combines the low cost protection of the term life with the saving elements of a whole life to provide a perfect solution to modern insurance need.I am sure you are aware that the term life is the original type of insurance policy. Indeed, life insurance may have actually started in the form of burial clubs and artisans’ guilds in the Middle Ages, but the term insurance that we know of today is a much refined version. It is a pure life insurance policy valid a temporary period only. You can buy one for a period of 1/5/10/15/20/25/30 years. Since these policies do not accrue any cash value, you can have a large coverage at a very reasonable rate.However, on the con side, unless you die within the valid period, the term insurance policies offer no return. The whole life policies were next conceived as its antidote. They had saving element incorporated in them. However, such policies were little too expensive and premium payment mode was little too rigid. The universal policies came next. It became instant hit because it offered more flexibility when it comes to cost and coverage.Indeed, if you want to take advantage of the market without loosing the security of the life policy, there can be nothing better than a universal life. Following are some of its salient points:• It is a permanent policy valid for the life of the insured and so whenever the insured dies, his beneficiary is sure to get the benefit.
• These policies are slightly overpriced and amount paid above the cost of insurance is credited to a cash value account.
• Interest too is credited to the account. It may either be determined by the insurer or pegged to financial indexes such as stock, bond etc.
• If you fail to pay the premium, the amount will be debited from this account, thus keeping policy in force in spite of occasional lapses.Today we also have variable universal insurance, which allows the cash value to be directed to a number of separate accounts that operate like a mutual fund. However, since these policies are equity based, they can offer higher return, but if the market goes down, they offer greater risk too. If you are buying the policy solely for insurance purpose, such a policy may not be a very good idea because the death benefit will be paid as long as you have enough cash value to pay the costs of insurance in the policy.However, it is not for me to tell you what type of policy to buy. Receive different categories of life insurance quote on line and then decide. All said and done, I cannot stop myself from adding that, for life insurance purpose, you will do well if you buy only a term life insurance. It is true that a term life does not offer cash value, but its rates are so low that only a financial fool will expect it from the policy. Instead, the financial advisers say that one should buy a low cost term life for insurance purpose and then invest the difference in separate fund.However, not every type of term insurance is cheap. The term life insurance no medical exam policy for example is so expensive that the concept of investing the difference cannot be applicable here; in fact, the price structure of such a policy does not leave any difference to invest. Sometimes they are as expensive as a universal life policy is. Yet, such policies are no less popular because they too have some unique advantages.No medical policies provide instant coverage. You apply today and if you qualify, your family will start being covered by the policy from tomorrow and that too for the full amount. Of course, just as every other case, suicide within first two years is always excluder from its purview; otherwise, every other type of death in included under this policy. You may wonder why this policy is so expensive. Actually, without the medical test, the carriers can never work out the exact cost of insurance and so they charge more. Remember, they are here to do business, not for charity.

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Budget Travel Tips – Eight Simple Ways to Stretch Your Vacation Budget

Budget travel has become a necessity for most people with the cost of gasoline and other consumer products on the rise. But when we start considering when, where, how and what type of vacation to undertake, we sometimes get caught up in the anticipation and excitement of the upcoming trip and let the more important financial side of things slip a little. After all, for most of us, taking a vacation may only happen once a year and for some, even more infrequently, so we tend to indulge and forget about our pocket book a little.There are many ways to save money, avoid unnecessary cost, ensure you take care of details end up a smart and perceptive traveler. Travel planning is easier that you might think and here are eight great budget travel tips for making your travel dollar go further!1. Cushion your budget – When considering a trip or planning budget travel, it is important to plan for the unexpected and consider the financial side of things early on. This ensures affordability, liquidity and having the resources to enjoy it to the fullest! Plan for the worst-case financial scenario and prepare for things to cost a little more than you expected. Allow up to 20% increase in cost to be on the safe side of things.2. Emergency money: Carrying some spare cash somewhere can also be a lifesaver. The rule of thumb seems to be around $50-$100 in small bills. This can be used for incidentals, ground-transportation like cab fare and/or your return home, tips and more.3. Set your priorities: Set some budget travel spending priorities and criteria in advance, like eating at a special restaurant or attending a concert, even if this means sacrificing a bit on lodgings or visa versa, depending on what is more important to you.4. Keep an eye on your credit cards: It is extremely easy these days to have access to your financial resources through ATM’s and credit cards. Just remember that it is just as easy to overspend because of it being so readily available. A little discipline will go a long way to protect your financial interest and help you stick to your travel budget.5. Maximize gas mileage and efficiency: If you’re planning a road trip, make sure that your car has been serviced at least a week before your trip. A well-maintained vehicle will go a long way to ensure carefree driving. If your budget allows, you may consider renting a vehicle to save wear and tear on your own. Small economy cars are better on gas and are much more comfortable than they used to be. Minivans and sport utility vehicles are practical only if you have to transport a large family with a lot of equipment or luggage.6. Gas fill-ups: For filling up your car en route, avoid pushing to the limit until the gas runs out. Gas will obviously be more expensive when filling up in remote locations. If you miscalculated and the light on the dashboard indicates that you are really in need, opt for filling just half a tank until you reach the next more densely or major populated destination, where gas might be a little cheaper.7. Pack-a-snack: Bring your own refreshments and snacks. Gas station prices on drinks and snack food are high. Avoid these during a pit stop, if you are counting your budget travel dollars. A cooler packed with lots of cool drinks, water and ice and/or a thermos of coffee or hot water for tea, some fruit, granola bars, or a sandwich, goes a long way to still the hunger and save you money by avoiding all high priced stops en route.8. Travel necessities: It is advisable to travel with basic necessities, like a cell phone and a first aid kit, since both can prove to be essential in emergencies. Most people have cell phones at their disposal, but in the event that you are not one of them, a prepaid cell phone may be the answer for your trip. The peace of mind it offers is worth the small investment. Cell phones can also save on hefty surcharges and higher long distance rates that hotels and resorts often charge.Budget travel requires close attention to all things financial before and during your trip. Planning a trip or vacation can be a little time consuming but following these travel tips will hopefully save you a lot of headaches as well as some unnecessary interest charges on your credit card balances later! You will thank yourself for your fiscal restraint and spending discipline, upfront planning, foresight and forward thinking!